Privacy Policy

This Privacy Policy explains how Boldwalks (“we”, “us”, “our”) collects, uses, stores, and shares your personal data. We are committed to protecting your privacy and processing your information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the UK General Data Protection Regulation (UK GDPR), where applicable.

1. Data Controller

Boldwalks is the data controller responsible for the personal information collected through our website.

For any questions or requests related to your personal data, please contact us at:

Email: support@theboldwalks.online

2. Information We Collect

We collect the following categories of personal information:

2.1 Information You Provide Directly

Name and contact details, including email address and phone number
Billing and shipping address
Payment information, processed securely by our payment providers. We do not store complete payment card details
Account login credentials, if you create an account
Communications with our customer support team
Newsletter and email marketing subscription preferences
Information provided when placing an order for sneakers or other products

2.2 Information Collected Automatically

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on our website, and referral sources
Purchase history and browsing activity on our store
Cookies and similar tracking technologies, as described in Section 7

3. How We Use Your Information

We use your personal data for the following purposes:

Order Fulfilment (Contract Performance): To process and deliver your orders, send order confirmations and shipping updates, process returns, and respond to customer service enquiries.

Fraud Prevention & Security (Legitimate Interest): To protect our customers and business against fraudulent activity and help maintain the security of our website and services.

Legal Compliance (Legal Obligation): To comply with applicable laws and regulations, including tax, customs, accounting, and consumer protection requirements.

Marketing & Personalisation (Consent / Legitimate Interest): To send promotional emails, product updates, special offers, and personalise your shopping experience where permitted by applicable law and where you have provided consent when required.

Analytics & Improvement (Legitimate Interest): To understand how visitors use our website and improve our website performance, customer experience, products, and services.

4. Sharing Your Information

We do not sell your personal data.

We may share your information with trusted third-party service providers only when necessary to operate our business and provide our services. These may include:

Payment processors, such as Shopify Payments, Stripe, or PayPal, to securely process transactions
Logistics and courier partners to process and deliver your orders
Marketing and analytics platforms, such as Google Analytics and Meta Ads, where applicable
Email marketing service providers, such as Klaviyo or Mailchimp, to manage marketing communications
Technology and website service providers that help us operate and maintain our online store
Legal authorities or government agencies where disclosure is required by law or necessary to protect our legal rights

Third-party service providers are expected to process personal information in accordance with applicable data protection laws.

Where personal data is transferred outside the UK or European Economic Area, we will take appropriate measures where required by applicable law to ensure an adequate level of data protection.

5. Data Retention

We retain your personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, tax, and reporting requirements.

Generally:

Order and transaction data: May be retained for up to 7 years where required for tax, accounting, or legal purposes
Account data: Retained while your account remains active and for a reasonable period after closure
Marketing preferences: Retained until you unsubscribe or withdraw your consent, where applicable
Customer support communications: May be retained for up to 3 years, depending on the nature of the enquiry and applicable requirements

6. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal data, subject to applicable legal obligations.
Right to Restriction: Request that we restrict the processing of your personal data in certain circumstances.
Right to Data Portability: Request your personal information in a structured, commonly used, and machine-readable format where applicable.
Right to Object: Object to certain types of processing, including direct marketing.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact:

Email: support@theboldwalks.online

We will respond to valid requests within the timeframe required by applicable data protection law.

You may also have the right to lodge a complaint with the relevant data protection authority in your country.

7. Cookies & Tracking Technologies

Boldwalks uses cookies and similar technologies to improve your browsing experience, analyse website traffic, remember preferences, and provide relevant marketing content.

We may use the following types of cookies:

Strictly Necessary Cookies: Essential for the website to function, including maintaining your shopping cart and processing payments.
Analytics Cookies: Help us understand how visitors interact with our website, such as through Google Analytics.
Marketing & Retargeting Cookies: May be used to provide relevant advertisements based on browsing activity, such as through Meta Pixel or Google Ads.
Preference Cookies: Remember your settings and preferences to help personalise your experience.

You may manage your cookie preferences through our cookie consent tools or by adjusting your browser settings.

Please note that disabling certain cookies may affect the functionality and performance of our website.

8. Email Marketing

If you subscribe to our newsletter or opt in to marketing communications, Boldwalks may use your email address to send promotional content, product updates, special offers, and other information about our products.

You may unsubscribe from marketing communications at any time by clicking the “Unsubscribe” link included in our marketing emails or by contacting us at:

support@theboldwalks.online

We do not send marketing communications without your consent where consent is required by applicable law.

9. Security

We implement appropriate technical and organisational measures designed to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.

Our website uses SSL/TLS encryption for data transmissions. Payments are processed through payment providers that maintain appropriate security standards, and Boldwalks does not store complete payment card details on its systems.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, website services, or applicable laws and regulations.

The most current version of this Privacy Policy will be available on our website. Where required, we may notify customers of significant changes through email or a prominent notice on our website.

11. Contact Us

For any privacy-related enquiries, questions about how we handle your personal information, or requests to exercise your privacy rights, please contact us:

Boldwalks

Email: support@theboldwalks.online

Business Hours: Monday–Friday, 9:00 AM–5:00 PM EST